Director of Brand Voice                                                                                                                                                                         method products, pbc | San Francisco, CA     March 2014 — May 2018                                                                                   Led brand voice and copy team for method and Ecover, North America; responsible for creative messaging strategy and copy development across all consumer touchpoints. 

Global Copy Manager
bareMinerals | San Francisco, CA     May 2011 – February 2014
Led global copy development for bareMinerals Skincare and md formulations; responsible for concept-to-counter messaging across multiple consumer touchpoints, including packaging, ISM, email, eCom, and QVC.

Senior Editor
Spa Magazine | San Francisco, CA      November 2009 – October 2010
Developed editorial content for consumers interested in wellness-focused travel, beauty, and living; managed and coached writers on editorial tone, feature length, and story development; represented magazine at industry events.

Editorial Director, PDN Custom Media & Events
Nielsen Business Media | New York, NY     August 2005 – August 2008
Developed branded content, contests, and promotional events for PDN advertising clients, including Nikon, Adobe, Canon, and Epson; managed an associate editor and a team of freelance writers and designers.

Associate Editor
Wall Street & Technology - TechWeb | New York, NY     July 2004 – August 2005
Wrote print and online features for a leading financial services tech industry magazine; turned the latest SEC news into engaging headlines and clickable content.

Associate Editor
RAMP Magazine | New York, NY     June 2002 – August 2003
Helped launch a men’s lifestyle magazine created by the publishers of Elite Traveler; wrote front-of-book, celebrity, and travel features.

Lifestyle & Fitness Editor
Cosmopolitan Magazine | Manila, Philippines     July 1998 – May 2001
Helped launch an international edition of Cosmopolitan Magazine; wrote lifestyle and fitness features for an audience of Fun, Fearless Females.