Director of Brand Voice method products, pbc | San Francisco, CA March 2014 — May 2018 Led brand voice and copy team for method and Ecover, North America; responsible for creative messaging strategy and copy development across all consumer touchpoints.
Global Copy Manager
bareMinerals | San Francisco, CA May 2011 – February 2014
Led global copy development for bareMinerals Skincare and md formulations; responsible for concept-to-counter messaging across multiple consumer touchpoints, including packaging, ISM, email, eCom, and QVC.
Spa Magazine | San Francisco, CA November 2009 – October 2010
Developed editorial content for consumers interested in wellness-focused travel, beauty, and living; managed and coached writers on editorial tone, feature length, and story development; represented magazine at industry events.
Editorial Director, PDN Custom Media & Events
Nielsen Business Media | New York, NY August 2005 – August 2008
Developed branded content, contests, and promotional events for PDN advertising clients, including Nikon, Adobe, Canon, and Epson; managed an associate editor and a team of freelance writers and designers.
Wall Street & Technology - TechWeb | New York, NY July 2004 – August 2005
Wrote print and online features for a leading financial services tech industry magazine; turned the latest SEC news into engaging headlines and clickable content.
RAMP Magazine | New York, NY June 2002 – August 2003
Helped launch a men’s lifestyle magazine created by the publishers of Elite Traveler; wrote front-of-book, celebrity, and travel features.
Lifestyle & Fitness Editor
Cosmopolitan Magazine | Manila, Philippines July 1998 – May 2001
Helped launch an international edition of Cosmopolitan Magazine; wrote lifestyle and fitness features for an audience of Fun, Fearless Females.