Something brought you here.

Maybe you’re…

Starting a brand, but when it comes to defining your voice, you don’t know where to start. 

Launching a new product or collection and need a catchy name. Plus some packaging copy, too. 

Maybe you’ve realized you need a strategic partner by your side. Just not necessarily full-time. 

Someone who has scaled before and understands the assignment. Create content that converts on a tight budget. Make a big splash with a small campaign. Oh, and by the way, you got into [insert retailer here] and they need creative…yesterday. 

Sound familiar?

Real Talk

  • "I've had the pleasure of working with Maria across several brands, including Method, Rowan, and Mimikai. She has a rare talent for bringing brand stories to life, consistently balancing clarity with a touch of levity that draws in the consumer. Her contributions have spanned brand and product development, digital marketing campaigns, fragrance positioning, and naming conventions, among many other initiatives. She's a consummate professional and an absolute joy to collaborate with."

    Michelle Arnau, CEO, Mimikai

  • "Maria is both a sharp strategic thinker and an exceptional creative partner. She has a deep understanding of brand voice and was instrumental in codifying and evolving Morphe’s tone in a way that felt both modern and true to the brand’s DNA. What stood out most was her ability to flex across multiple brands in the FORMA portfolio, capturing what made each one distinct and ensuring their voices showed up consistently across every touchpoint. She brings a rare blend of clarity, creativity, and craft, and is someone you want in the room when defining or refining a brand.”

    Simon Cowell, CEO, Morphe | FORMA Brands

How can I help you?

  • I work closely with you to clarify your brand’s mission, vision, values, personality, and messaging to create a cohesive story that speaks directly to your target audience.

  • Products, fragrances, capsule collections, makeup shades—you name it. Well, actually, I do. 

  • Boxes, bottles, labels, tubes. If it holds your product, I’ll find the words to make it irresistible. 

  • Concept positioning, headlines, one-liners, and more. Get the creative ideas you need to launch. 

  • Websites, emails, social ads, and retail PDPs—I craft copy that makes people click.