15 years. 6 brand launches. 3 rebrands. More than 200 product names. And too many omnichannel campaigns to count. Copywriters aren’t known for their knack for numbers, but each one of mine represents a lesson learned and knowledge gained. Start-ups, scale-ups, mature portfolio expansion. I blend my early career in magazines with in-house experience at bareMinerals, method, and Morphe to help your brand tell a cohesive story across all consumer touchpoints. I believe a brand’s voice is its superpower. It can be used to inspire action, empower communities, cultivate belonging, and build brand love and loyalty—no matter how many marketing dollars you have to spend. If you believe that too, I’d love to hear from you.

Other Brands I’ve Worked With:

e.l.f. • KEYS Soulcare • r.e.m. beauty by Ariana Grande • NATIVE • MyFitnessPal • Pure Culture Beauty • FRISKA Supplements • Dropps • Cast Jewelry • hims & hers • Four Sigmatic • BRAGG • Guittard • Caliray Beauty • Orvis • WholesomeCo Cannabis • Rowan • Bad Habit Skincare